Welcome!
Established in 1983, Prudent Choice Realty has grown to become a booming business in New York, from a house near the ocean in Brighton Beach to a condo in Canarsie. We are passionate about delivering exceptional consumer experiences. By offering a complete suite of real estate services, we ensure that we meet our consumers’ every need. From sales and rentals to mortgage, new developments, and title insurance, we have experts in every field to guide you skillfully from beginning to the end of your real estate journey. Our outstanding track record, unique brand promise, and exceptional agent support system attract top talent, ensuring that our team of experts represents the very best in the industry. At Prudent Choice Realty, we believe that access to the best and most timely information can dramatically shape our decisions. Today’s consumer needs a trusted resource that can separate signal from noise and help them navigate the complex process that real estate has become. With our extensive knowledge in every aspect of the field, and fueled by consumer research and insights, we are the go-to source for information and education.

About us
Our team
CEO
Alvin Madison
As our CEO, he has been with us from the head start. He manages all our agents, property listings and the overall engagement of our rent & sell agency across the US. Previously he was a part of a mortgage department…